STRATEGIC OBJECTIVES
OF THE COMPANY

FINANCIAL
STRATEGIC GOALS

  • IMPROVEMENT OF BUSINESS EFFICIENCY (RETURN ON TOTAL ASSETS)
  • PROFIT MARKUP
  • TURNOVER GROWTH
  • COST MINIMIZATION

PRODUCT AND MARKET
STRATEGIC GOALS

  • MARKET SHARE INCREASE
  • INCREASE IN SALES (IN THE CONTEXT OF PRODUCT GROUPS)
  • IMPROVEMENT OF THE CUSTOMERS’ SATISFACTION
  • GAIN IN THE AVERAGE PURCHASE VOLUME (AVERAGE AMOUNT RECEIVED)
  • INCREASE IN THE FREQUENCY OF PURCHASES BY REGULAR CUSTOMERS

OPERATING
STRATEGIC GOALS

  • UNDERLYING PROCESS REDUCTION
  • MAJOR PROCESS QUALITY IMPROVEMENT
  • DIMINUTION IN VALUE OF WAREHOUSING PROCESSES
  • TIMELY DELIVERY ASSURANCE
  • DECLINE IN VALUE OF GOODS
  • TRADING STOCK OPTIMIZATION
  • GOODS LOSS REDUCTION
  • FALL IN VALUE OF INVENTORY ACCOUNTING
  • INCREASE IN PRODUCT PROPOSAL
  • STEP-UP OF INTERACTION BETWEEN THE COMPANY AND ITS CUSTOMERS
  • RETAIL NETWORK OPTIMIZATION
  • REDUCE IN THE COST OF RENTING OUTLETS

RESOURCE
STRATEGIC GOALS

  • BUSINESS DEVELOPMENT OF MANAGERIAL STAFF
  • EFFECTIVIZATION OF THE MANAGEMENT TEAM
  • DEVELOPMENT OF THE STAFF RESPONSIBLE FOR COMMODITY MARKETING